After revamping Pathe’s identity in 2023, we got the oportunity to bring all the fun of the cinama to your doorstep. By leveraging the new buildingblocks of the identity (secundairy colours, type, illustrations and photography) we created a canvas that playfully combined all of them together. Each bag has it’s own composition within the canvas, inspired by the POP and dancing motion of popcorn. This style is carried throughout all communication; from instore materials at supermarkets and cinema’s to socialmedia.
