McDonalds NL has set the goal to reduce their plastic usage. This meant that the balloons had to go and something needed to replace these fun gimmics for kids. At TBWA we came up with the idea to use paper masks. Together with Sander V. Lit I designed the masks wich were spread throughout the Netherlands.

CLIENT: McDonalds NL
AGENCY: TBWA\NEBOKO
TEAM: SANDER VAN LIT, PAUL RIETVELD
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© 2022 Vincent Botman
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