Campaign created for French bike brand Lapierre (part of Accell Group) to launch the GLP2 electric mountainbike in collaboration with MTB G.O.A.T. Nico Vouilloz.
CLIENT: LAPIERRE AGENCY: DEPT AGENCY TEAM: MANUEL DI TOLVE, PIM VAN BOMMEL, JOE JORDAN, DENNIS GIJSBERS, SJOERD JONES (ANIMATION) PHOTOGRAPHY: STEPHANE CANDÉ DIRECTION: DPPLR, TIMO OTTEVANGER SOUND: KLEVR SOUNDDESIGN