Haibike and their eMTBs bring electric energy to an organic world. Two contrasting elements clashing without compromise. We used this clashing of two opposite worlds to differentiate Haibike and give the brand its visual authenticity.
We created a graphic language, including symbols for each bike category, type, colour and grading principles. This unifying language is used to create a clash with nature throughout all brand touchpoints.
ART DIRECTION: Pim van Bommel, Bas Heijnis
COPY: Bonne de Roos, Joe Jordan
GRAPHIC DESIGN: Vincent Botman, Sander van Lit, Immanuel de Jong, Eric de Vlaam (Studio Dumbar)
CREATIVE DIRECTOR: Manuel Di Tolve
EDIT: Pieter Bokhorst
AGENCY PRODUCER: Dennis Gijsbers
PM / ACCOUNT: Jantine Reilink, Thomas van Slooten
PRODUCTION COMPANY: Newland /
DIRECTOR: Sandra Winther / Rob Heppel / Angus Morton
MUSIC: Feike de Wit / Soundcircus